Academic staff
Nikoletta Theofania Siamagka
Assistant Professor

Studies

Dr Siamagka has obtained a BSc (Hons) in Management Studies from Brunel University, a MSc in Marketing and a PhD in Marketing from the University of Birmingham.

 

Experience - Academic Positions

She has joined Aristotle University in 2019 and is currently the Scientific Coordinator of the Internship programme for the School of Economics.

Dr Siamagka is the Deputy Director of the Academy of Marketing Special Interest Group on Consumer Psychology and Cross-Cultural Research as well as Associate Editor of Journal of Consumer Behaviour. She also serves as an Editorial Board member for the Journal of Product and Brand Management and International Journal of Market Research.

 

Research interests

Dr Siamagka’s main research areas include cross-cultural consumer research, as well as consumer-brand relationships particularly within the context of brand failures.

 

Publications - Conferences

Recent publications in scientific journals

Stathopoulou, A., Siamagka, N. T., and Christodoulides, G. (2019), A multi-stakeholder view of social media as a supporting tool in higher education: An educator-student perspective, European Management Journal, 37 (4): 421-431 (ABS 2)
Christodoulides, G., Michaelidou, N. and Siamagka, N.T., (2018), Social Media, Content Marketing and Engagement Strategies in B2B: Guest Editorial, Industrial Marketing Management (ABS 3)
Balabanis, G. and Siamagka, N.T. (2017), Inconsistencies in the Behavioural Effects of Consumer Ethnocentrism: The Role of Brand, Product Category and Country of Origin, International Marketing Review, 34 (2) (ABS 3)
Siamagka, N.T., Christodoulides, G. and Michaelidou, N. (2015), Determinants of Social Media Adoption by B2B Organisations, Industrial Marketing Management, 51: 89-99 (ABS 3)
Siamagka, N.T. and Balabanis, G. (2015), Revisiting Consumer Ethnocentrism: Review, Reconceptualization and Empirical Testing, Journal of International Marketing, 23 (3): 66-86 (ABS 3)
Siamagka, N.T., Christodoulides, G. and Michaelidou, N. (2015), The Impact of Comparative Affective States on Online Brand Perceptions: A Five- Country Study, International Marketing Review, 32 (3/4): 438-454 (ABS 3)
Macevski, M., Michealidou, N. and Siamagka, N.T. (2015), Consumers' Intention to Donate to two Children’s Charity Brands: A Comparison of Barnardo’s and BBC Children in Need, Journal of Product and Brand Management, 24 (2): 134-146 (ABS 1)
Michaelidou, N., Siamagka, N.T., Moraes, C. and Macevski, M. (2013), Do Marketers Use Visual Representations of Destinations that Tourists Value? Comparing Visitors’ Image of a Destination with Marketer-Controlled Images Online, Journal of Travel Research, 52 (6): 789-804 (ABS 4)
Takhar, A., Derera, E., Evans F., Siamagka, N.T. and Chitakunye, P. (2013), The Role of Social Context on Attitudes Towards Product Placement in Children’s Films, Advances in Consumer Research, 41 (ABS 2)
Christodoulides, G., Michaelidou, N. and Siamagka, N.T. (2012), A Typology of Internet Users based on Comparative Affective States: Evidence from Eight Countries, European Journal of Marketing, 47 (1/2): 153-173 (ABS 3)
Michaelidou, N., Siamagka, N.T. and Christodoulides, G. (2011), Usage, Barriers and Measurement of Social Media Marketing: An Exploratory Investigation of Small and Medium B2B Brands, Industrial Marketing Management, 40 (7): 1153-1159 (ABS 3)

Publications in conference proceedings

Boukis, A., Christodoulides, G., and Siamagka, N.T. (2019), How can Blockchain Technology affect Consumer-Brand Relationships in Global Markets, AMA Global Marketing SIG, Buenos Aires
Jirsak, S., West, D., Mattison Thompson, F., and Siamagka, N.T. (2018), Intuitive versus Analytical Delight: How Customers Process Delightful Stimuli, Academy of Marketing Science, Porto
Jirsak, S., West, D., Mattison Thompson, F., and Siamagka, N.T. (2018), Delightful Deliberation: The Effect of Intrinsic Processing on Customers’ Delight, European Marketing Academy Conference (EMAC), Glasgow
Siamagka, N.T. and Christodoulides, G. (2016), Understanding Consumer Brand Forgiveness, Global Marketing Conference, Hong Kong
Siamagka, N.T., Punjaisri, P. and Antonacci, M.V. (2015), An Investigation into the Driving Mechanisms of Consumer Engagement, Academy of Marketing Science Conference, Denver
Balabanis, G. and Siamagka, N.T. (2014), The Behavioral Effects of Consumer Ethnocentrism: The role of Brand, Product Category and Country of Origin, Global Marketing Conference, Singapore
Siamagka, N.T. and Christodoulides, G. (2014), Social media in higher education: an investigation into UG marketing education in the UK, World Marketing Congress, Lima
Siamagka, N.T., Christodoulides, G. and Michaelidou, N. (2014), The Impact of Comparative Affective States on Online Brand Perceptions: The Moderating Role of Cultural Dimensions, Academy of Marketing Science Conference, Indianapolis
Balabanis, G., Siamagka, N.T., Emmanouilides, C. (2013), Consumer Ethnocentrism: Too Finicky?, European Marketing Academy Conference (EMAC), Istanbul
Christodoulides, G., Siamagka, N.T. and Michaelidou, N. (2013), A Model for the Adoption of Social Media by B2B Organisations, Academy of Marketing Science Conference, Monterey, California
Michaelidou, N., Siamagka, N.T. and Christodoulides, G. (2011), Usage, Barriers and Measurement of Social Media Marketing: The Case of B2B SMEs, European Marketing Academy Conference (EMAC), Ljubljana
Christodoulides, G., Michaelidou, N. and Siamagka, N.T. (2011), Using Comparative Affective States to Develop a Typology of Internet Users: Evidence from Eight Countries, European Marketing Academy Conference (EMAC), Ljubljana
Michaelidou, N., Siamagka, N.T., Sun P. (2011), Visitors’ Perceived Image in Destination Branding: A Case Study of Taiwan, Thought Leaders in Brand Management, Lugano
Siamagka, N.T. and Balabanis G. (2010), Consumer Ethnocentrism: Socially Imposed?, European Marketing Academy Conference (EMAC), Copenhagen
Christodoulides, G., Michaelidou, N. and Siamagka, N.T. (2010), A Typology of Online Users Based on Emotions, European Marketing Academy Conference (EMAC), Copenhagen
Balabanis, G. and Siamagka, N.T. (2009), Cross Cultural Differences in Consumer Ethnocentrism, Cross Cultural Research Conference, Puerto Vallarta
Siamagka, N.T. (2009), Reconceptualising Consumer Ethnocentrism: Affective, Cognitive and Normative Aspects, European Marketing Academy Conference (EMAC), Nantes

[email protected]
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General Information
Grade:
Assistant Professor
Office:
115
Telephone:
2310996533
E-mail:
Courses Taught

Introduction to Marketing

Marketing Research

International Marketing

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